RESEARCH - Safer speeds: an evaluation of public education materials
Choosing the speed to drive at on our highways is a highly controversial and individual decision. I would dare to say that the posted speed limit is only a guide for many drivers. For those drivers, the choice ranges from total disregard to the point that you decide what is 10 over from. Even some police managers that I have worked for over the years tended to downplay the involvement of speed in our collision problem. Personally, I remain convinced that those who consciously decide not to follow the rules are a part of the problem and civil disobedience has no place on our highways.
How to we educate drivers so that they will choose to follow the speed rules? The Centre for Automotive Safety Research at the University of Adelaide, Australia asked that question in the publication Safer speeds: an evaluation of public education materials. Of particular interest to me was the section starting at page 19 that examines the rationalizations for speeding and how they might be countered.