RESEARCH - Road Safety Campaigns

TIRF LogoQuoted from the Executive Summary: "This report contains an overview of leading theories that provide the foundation for road safety campaigns. It is combined with a comprehensive summary of the research evidence related to the effectiveness of road safety campaigns generally, and examples of individual campaign evaluations regarding drinking and driving, distracted driving, seatbelt use, speeding and vulnerable road users. It also highlights what is known about learning styles based on  educational theories and shares recommendations to help communities develop effective road safety campaigns."

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