RESEARCH - The Battle for Attention
The Institute of Advanced Motorists is a UK charity dedicated to improving standards and safety in driving, motorcycling and cycling. This 24 page report summarises recent research and knowledge from scientific studies about distracted driving. It also defines what it means to be ‘distracted’ when driving, discusses the impact of distraction on driver behaviour and safety, and what can be done to reduce distracted driving.
The focus of distraction discussed here relates to how drivers engage with technology when driving.