VIDEO - TACVictoria Video Retrospective
Australia is known for its hard hitting advertising campaigns aimed at reducing death and injury due to motor vehicle collisions. This video is a retrospective on 20 years of road safety campaigns. It features iconic scenes and images from commercials that have helped change they way we drive, all edited to the moving song Everybody Hurts by REM.
At the outset of the campaign, Victoria state's road toll was 776 deaths and by 2008 it had fallen to 303. To put this in perspective, the population of Victoria and BC are somewhat similar, 4.9 to 4.1 million in 2006. While BC tends to be more rural, with just less than 50% of the population living in the lower mainland, Victoria tends to be urban with 70% of the population living in the city of Melbourne. In 2008 British Columbia suffered 350 traffic deaths.
Perhaps it is time that BC started a more aggressive traffic safety campaign mirroring the Australian example.