RESEARCH - Electronic Billboards and Distracted Driving
The city of Sao Paulo, Brazil might have one answer to the problem of distracted driving, a complete ban on outdoor advertising. Research shows two things: drivers not focused on the task of driving are hazardous and electronic billboards draw a driver's attention through more and longer glances. Just how dangerous this might be appears to be a very complicated task because of the number of variables involved. The conclusions of the following reports indicate that lateral control of the vehicle is affected and drivers can be distracted for a dangerous period of time.
- Investigating driver distraction: the effects of video and static advertising
- Driven to Distraction: Determining the Effects of Roadside Advertising on Driver Attention
- External-to-Vehicle Driver Distraction
- Effects of Outdoor Advertising Displays on Driver Safety
- Effects of electronic billboards on driver distraction